About Awareness Campaign

FOUNDED IN 1984, Awareness Campaign (formerly Primary Source Press) has grown as the publishing industry has evolved. We have participated in publishing history, from the old letterpress days to desktop publishing and the World Wide Web.

We have been part of managing mammoth, mass-market publishing ventures. We have helped large newspaper chains and smaller, start-up publishers refine their products, with specialized, niche publications in magazine, tabloid, broadsheet and newsletter formats

We also have helped companies make their first, best moves into electronic publishing, including the World Wide Web.

We have managed the launch, turnaround and repositioning of publications; integrated print and electronic media ventures; staffed new and existing communications departments; all while helping clients use their communications budgets wisely.

What works (and what doesn't)

Publishing, from concept through circulation
Appropriate technology for your project

How to look after your interests while getting the best from vendors and staff